Exhibition of The Honey Trap

Target audience: young urban adults


It was nationally released in the UK on the 17th October 2014

The first ever viewing was at the BFI (British Film Festival)

HONEY TRAP- Marketing

HONEY TRAP-

MARKETING

Film was promoted through different film festivals and social networks (as this where most of the target audience are logged on to.) 

There were also posters to add promotion. 

THESE WERE ALL CHEAP WHICH WAS GOOD AS THIS WAS A LOW BUDGET FILM.

HONEY TRAP- Distribution

HONEY TRAP- 

DISTRIBUTION 

DISTRIBUTOR FOR THE FILM? 

Anchor Bay also distributed 'The Quick and The Dead', 'Playing with Death' ,'Domestic Interview' and many more. 

HONEY TRAP- Production

 HONEY TRAP-

PRODUCTION

                                        

  DIRECTOR- Rebecca Johnson

  

PRODUCER- Sarah Sulick

 

 It is very difficult for a low budget film such as Honey Trap to find a producer, Rebecca Johnson found Sarah Sulick through links. 

Due to the low budget, the actors were found from 'street casting'. This is when the producers go to places like agencies, schools, community centres, etc to find new talent. 

JESSICA SULA as Layla

LUCIEN LAVISCOUNT as Troy 

NTONGA MWANZA as Shaun

NAOMI RYAN as Shiree

DANIELLE VITALIS as Tonisha 

LAUREN JOHNS as Jade

TOSIN COLE as Andre 

SAVNNAH GORDON-LIBURD as Laeitia

MODUPE ADEYEYE as Ciara

THE IDEA OF HONEY TRAP

Honey Trap is based on a true story about a girl who set up a boy to be murdered by her boyfriend. There was a BBC THREE documentry called 'My Murder'. 

LOCATION- BRIXTON,LONDON 

BUDGET- £76,000 approx. 

This was raised by crowdsourcing on a fundraising website called Indiegogo and various different grants. 

PRODUCTION COMPANY- FIERCE PRODUCTIONS

Target Audience- Teenagers and Young Adults (15-25)
It appealed to the National Audience as it related to the Young Adults who would want to watch it due to the characters in the film. 

     

                                                                          

Honeytrap PDME

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Marketing of The Honey Trap

There were various tools used to advertise The Honey Trap

Facebook Page







Twitter








Using social media is the cheapest and easiest way for the director to reach their target audience (young urban adults/teenagers0, as it is mostly young people that use social networking sites. it's a very smart logical way that ensures awareness of the film being made.


Posters





Posters are efficient as they can be put up around in different areas gaining awareness and therefore a mass audience.